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DIGITAL MARKETING

ONE OF THE BIGGEST RESPONSIBILITIES AS A PINK CAMPUS REPRESENTATIVE IS BEING ABLE TO EFFECTIVELY INCREASE THE BRAND'S INFLUENCE AND AWARENESS ON CAMPUS. WHAT IS THE BEST WAY TO ENGAGE COLLEGE STUDENTS?

GO DIGITAL OF COURSE! 

WITH TONS OF VIRTUAL EFFORT COMES MY CONSTANTLY EVOLVING PASSION FOR SOCIAL MEDIA MANAGEMENT. I ALONG WITH MY CO- REP, COORDINATE THE CONTENT THAT IS PLACED ON ALL DIGITAL CHANNELS CONNECTED TO THE @TENNESSEEVSPINK LABEL SUCH AS INSTAGRAM, FACEBOOK, TWITTER, YOUTUBE, SPOTIFY, PINTEREST, & MY PERSONAL FAVORITE TIKTOK!

  • Instagram
  • Facebook
  • Twitter
  • YouTube
  • Spotify
  • Pinterest
  • TikTok
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TAKE-AWAY TIME!

RULE #1: EACH CHANNEL MAY HAVE THE SAME BRANDED NATURE, BUT TONALITY IS KEY WHEN IT COMES TO RUNNING MULTIPLE SOCIAL PAGES. FACEBOOK HAS A DIFFERENT PERSONALITY THAN TWITTER, AND TWITTER HAS A DIFFERENT PERSONALITY THAN INSTAGRAM & TIKTOK. WITH THIS BEING SAID WE UTILIZE EACH PLATFORM IN A SLIGHTLY DIFFERENT WAY TO TARGET THE DIFFERENT MOODS OF OUR STUDENTS. FACEBOOK WILL CONTAIN BLOG STYLE POSTS, TWITTER MORE WITTY ELEMENTS, INSTAGRAM SHOWCASES THE 'PICTURE PERFECT' SIDE, AND TIKTOK IS HIGH ENERGY & RELATABLE.

RULE #2: IT'S CALLED SOCIAL MEDIA FOR A REASON, ENGAGE THOSE FOLLOWERS! THE MOST EXCITING PLATFORMS TO VIEW ARE THE ONES THAT GIVE AN EXPERIENCE TO THEIR AUDIENCE. WHETHER IT'S MAKING THEM LAUGH, EDUCATING THEM, OR EVEN ASKING FOR THEIR OPINIONS & INSIGHT ANY AND ALL EFFORTS TO CAPTURE YOUR VIEWERS WILL KEEP YOU RELEVANT. FRESHEN THINGS UP! STATIC CONTENT IS BORING CONTENT, SO ADD TUTORIALS, GIFS, POLLS, AND INTERVIEWS TO KEEP THE POEPLE WANTING MORE.

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RULE #3: FUN FACT: COLLEGE KIDS LOVE FREE STUFF! PLAIN & SIMPLE. A LOT OF WHAT WE DO AS CAMPUS REPS IS PROVIDE OUR ACTIVE FOLLOWERS WITH EXTENSIVE GIVEAWAYS AND INCENTIVES TO CONTINUE THEIR JOURNEY WITH US. HOWEVER, WE KEEP IN MIND THAT GIVEAWAYS ARE MEANT TO BE A MUTUAL BENEFIT. SOMETIMES WE CAN RELY ON OUR FOLLOWERS TO DO THE WORK FOR US. BY URGING PARTICIPANTS TO TAG A FRIEND ON OUR POST, FOLLOW OUR OTHER CHANNELS, OR SHARE THE POST TO THEIR STORY; THEY HELP TO CREATE MUCH NEEDED BUZZ AROUND OUR PROFILE!

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