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RETAIL & CONSUMER

SCIENCES

BEING RAISED IN THE FASHION CAPITAL OF AMERICA, I WAS EXPOSED TO THE LIKES OF NEW YORK'S FASHION DISTRICT, 5TH AVENUE WINDOW DISPLAYS, AND MARKETING CAMPAIGNS UP CLOSE AND PERSONAL. WHAT I GLEANED FROM THIS OUTLET IS THAT FASHION CHANGES LIVES! SERIOUSLY. THERE IS ALMOST NO BETTER FEELING IN THE WORLD THAN THE CONFIDENCE AND SENSE OF SELF EXPRESSION THAT A SINGLE PRODUCT CAN GIVE. THE INFLUENCE RETAIL HAS ON THE EVER CHANGING AND ADAPTING WORLD IS WHAT INSPIRED ME TO CHOOSE MY MAJOR IN RETAIL & CONSUMER SCIENCES. 

"DO WHAT YOU LOVE"

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PURSUING A BACHELOR'S OF SCIENCE IN RETAIL, HOSPITALITY, & TOURISM MANAGEMENT; I MAJOR IN RETAIL & CONSUMER SCIENCES. HERE, I HAVE BEEN TAKING A RIGOROUS, COMPREHENSIVE CURRICULUM IN ALL AREAS OF RETAIL. COURSEWORK SUCH AS MERCHANDISING, PRODUCT DEVELOPMENT, INTERNATIONAL RETAILING, PLANNING & ALLOCATION, CONSUMER BEHAVIOR RESEARCH, CUSTOMER RELATIONSHIP MANAGEMENT, AND DIGITAL RETAILING HAVE GIVEN ME A 360 DEGREE BROAD APPROACH TO THE RETAIL INDUSTRY. I HAVE BEEN SO FORTUNATE TO LEARN BUSINESS THROUGH A FASHION EYE AND BE INTRODUCED TO ONE OF MY DEEPEST AREAS OF INTEREST; CONSUMER BEHAVIOR. BEING EDUCATED IN CONSUMER SCIENCES HAS ALLOWED ME TO DIFFERENTIATE MARKETING TACTICS BETWEEN DEMOGRAPHIC GROUPS, MAKE EFFECTIVE DECISIONS ON OPTIMAL PRODUCTS FOR A GIVEN TARGET MARKET, AND CREATE STORE OPERATIONS DIRECTIVES. MY EDUCATION HAS BEEN PREPARING ME FOR CAREERS IN MERCHANDISING/BUYING, DIGITAL MARKETING, PRODUCT DEVELOPMENT, CUSTOMER RELATIONSHIP MANAGEMENT, EVENT COORDINATION, AND INTERIOR DESIGN, TO NAME A FEW.

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THE BUSINESS OF FASHION

TO SUPPLEMENT MY BACHELOR'S PROGRAM, I HAVE DECLARED A MINOR IN BUSINESS ADMINISTRATION. THIS ENABLES ME TO BETTER UNDERSTAND THE BUSINESS FIELD FROM A MORE ANALYTICAL PERSPECTIVE. HERE I USE A SYSTEMATIC APPROACH TO PROBLEM SOLVING IN ORDER TO GAIN A FULL UNDERSTANDING OF THE IMPORTANCE OF SOFTWARE APPLICATIONS, ANALYSIS OF REPORTS, AND ORGANIZATION OF DATA. COURSEWORK IN FINANCE, ACCOUNTING, STATISTICS, MARKETING, MANAGEMENT, AND ECONOMICS HAS OFFERED ME A MORE WELL ROUNDED COLLEGE EDUCATION THAT I BELIEVE WILL PLAY OUT IN THE BUSINESS WORLD. 

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